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Inexplicably – particularly in light of progeny performances – Champion sire Bel Esprit was not universally regarded as a ‘sales’ horse, but that perception well and truly appears to have altered with the results of the 2012 Gold Coast Magic Millions.

Aside from selling to almost 7 times service fee in the first 4 sessions on the Coast (see below), he blew them away on the final day of the sale, by topping the session and garnering the top average to boot.

TOP STALLIONS BY PROFITABILITY
Sire	Sold	Avg	Fee	x Fee	$ Profit
Magic Albert	8	118,125	$13,750	8.6	$104,375
Myboycharlie	10	121,000	$14,300	8.5	$106,700
Snitzel	11	168,182	$22,000	7.6	$146,182
Dubawi	5	120,000	$16,500	7.3	$103,500
Bel Esprit	5	115,000	$27,500	6.9	$87,500
Jet Spur	4	107,500	$16,500	6.5	$91,000
Zizou	4	79,375	$13,200	6	$66,175
Shamardal	5	146,000	$27,500	5.3	$118,500
Mutawaajid	3	46,667	$8,800	5.3	$37,867
New Approach	3	172,500	$33,000	5.2	$139,500
Starcraft	12	108,750	$22,000	4.9	$86,75